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We develop relationships with our clients, rather than just their projects. We are result oriented -your success is ours. To put it simply, we love marketing and the creative things you can do with its mediums.
Services - 12 month market matrix, brand design and rollout, tag lines, design, corporate stationary, promotional material, signage, website, TVC, radio and print ads
Examples of work
Services - 18 month market matrix, brand design and rollout, tag line, design, corporate stationary, promotional material, signage, website, TVC, radio and print ads, special events.
This project involved changing the old brand of Personnel Employment to The Personnel Group. The marketing mix was put together to build the brand ‘The Personnel Group’ (TPG) over fifteen months – March 2008 – June 2009. Rather than focus on strategic direction, it is more tactical in its approach - designed to increase knowledge and acknowledgement of the new brand in the market place, and stimulate interest.
The matrix was been designed to create a new ‘home’ for the brand in its new environment, by coordinating a tight mix so that potential clients can look from medium to medium (i.e. advertising to promotions), from programmed event to corporate function, and instantly see that the brand is speaking in the ‘one voice’.
Through adopting an integrated marketing communication approach, we combined all the various elements (previous managed as seperate practices) together to ensure contact and delivery of the continuous message.
Through the matrix we aimed to determine the most appropriate messages and media to inform persuade and induce clients and prospects to use TPG. The coordination of messages and media is critical to achieving synergy. To this end, the TPG message is consistently conveyed across a diverse range of communication channels, or points of contact using a montage of messages (as identified below)
Concept one - At the Personnel Group – we will bend over backwards to find the right staff for you
Concept two - At the Personnel Group – we will jump through hoops to find the right staff member for you
Concept three - Tired of juggling staff? Let The Personnel Group take over
Concept four - Don’t let your staff problems give you a headache – The Personnel Group makes recruitment painless
Concept five – (image of person with feet up) this could be you if you let The Personnel Group manage your recruiting needs
The following samples will show how we achieved this:
2008 CHAMBER BUSINESS AWARDS
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Services - event management, sponsorship, marketing, financial management, awards and judging, pre and post reporting
Examples of work
Services – radio, sponsorship documentation and design
Examples of work
Services – branding, corporate stationary, website management, promotional material
Examples of work
H COUTURE DESIGNS
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Services – branding, corporate stationary, display book
Examples of work
Services – 12 marketing plan, branding, corporate stationary, website management, promotional material
Examples of work
SHANE HANSFORD CABINETS
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Services – 12 marketing plan, branding, corporate stationary, promotional material
Examples of work
EVENTS & PROJECT MANAGEMENT
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